Business management, technology, and general interest books

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Futurize Your Enterprise
by David Siegel
ISBN 0-471-35763-4 John Wiley & Sons, Inc.

Key concept:
Let the e-customer lead your e-business.

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For the Love of the Game
by Michael Jordan
ISBN 0-609-60206-3 Crown Publishers, Inc.

Key concept:
"An incredible person, an incredible book."

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Unleasing the Killer App
by Larry Downes and Chunka Mui.
ISBN 0-87584-801-X Harvard Business School Press

Key concept:
"Treat your assets as liabilities."

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Barbarians Led by Bill Gates
by Jennifer Edstrom and Marlin Eller.
ISBN 0-8050-5754-4 Henry Holt and Company

Key concept:
"Microsoft succeeds, despite itself."

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The Gorilla Game: An Investor's Guide to Picking Winners in High Technology
by Geoffrey A. Moore, et. al.
ISBN 0-88730-887-2 Harper Business

Key concept:
"Buy a basket of stocks that represent all companies that have a clear shot at being the gorilla. As the gorilla emerges, sell off the rest of the basket and consolidate your holdings in the gorilla."

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Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith.
ISBN 0-446-52094-2 Warner Books

Key concept:
"People do not look to make the superior choice; they want to avoid making a bad choice."

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Crossing the Chasm
by Geoffrey A. Moore.
ISBN 0-887-30-717-5 Harper Business

Key concept:
Need to successfully cross the chasms of the Technology Adoption Life Cycle.

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Inside the Tornado
by Geoffrey A. Moore.
ISBN 0-88730-765-5 Harper Business

Key concept:
Read Crossing the Chasm and The Gorilla Game.

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The Digital Economy:Promise and Peril in the Age of Networked Intelligence
by Don Tapscott.
ISBN 0-07-062200-0 McGraw-Hill

Key concept:
"The economy for the Age of Networked Intelligence is a digital economy."

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Manufacturing 2000
by William L. Duncan.
ISBN 0-8144-0235-6 Amacom

Key concept:
The materials used in production over the next two decades will consist of three major types:

• Physical raw materials
• Data
• Software

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Total Improvement Management
by H. James Harrington.
ISBN 0-07-026770-7 McGraw-Hill

Key concept:
One chapter provides an excellent overview of ISO 9000.

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Value Migration: How to Think Several Moves Ahead of the Competition by Adrian J. Slywotzky
ISBN 0875846327 Harvard Business School Press

Key concept:
If you don't out-think your competition, you'll lose marketshare, or worse...

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Who Owns Information?
by Anne Wells Branscomb
ISBN 0-465-09144-X BasicBooks

Key concept:
The title says it all.

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Dave Barry in Cyberspace
by Dave Barry
ISBN 0-517-59575-3 Crown Publishers, Inc.

Key concept:
The DOS-based operating system is a challenge, rather than a pleasure. And Macintosh users are "wusses." See that icon in the lower right hand corner? Click it to see why Dave Barry could have more time for writing comedy...

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You can order these books on the Web at Barnes and Noble. I had Amazon listed, but their patent suits are not good for Internet users. See: No More Pesos for Senor Bezos. Not an "affiliate."